Where to find it
Open the program from Programs and click Settings. Any team member can edit a program. Changes take effect when you click Save changes; the button stays disabled until something has changed. Saving does not change the program's status.
A program still in Draft also shows Edit & activate on its page. That reopens the creation wizard; its Save & activate button sets the program Active and opens applications. Use Settings for everything else.
Program status
A program holds one of four status values.
| Status | What it means today |
|---|---|
| Draft | Public page returns not found. Applications are closed. The program page shows "Not yet visible to advocates" and Edit & activate |
| Active | Public page is live. New applications are accepted while applications are open |
| Paused | New applications are rejected. The public page still renders |
| Closed | Public page returns not found. New applications are rejected. Permanent |
Below the status is the applications value, Open or Closed. When closed, the public page shows "Not currently accepting applications" in place of the apply button.
Close program permanently is the last control in this section. It asks you to confirm, then sets the status to Closed and forces applications closed. This cannot be undone; there is no reopen. Closing does not cancel work in flight: approved earnings still pay out on the next payout run, and pending submissions and applications remain reviewable.
Brand template
Shown only when your workspace has brand templates. Pick one to style the public program page, or none for the Kindling default.
Hero content overrides
Shown only when a brand template is selected. Blank fields fall back to the template's defaults; if the template has none, the headline falls back to the program name, the subheadline to "by
| Field | Limit |
|---|---|
| Headline | 200 characters |
| Subheadline | 500 characters |
| CTA button text | 50 characters |
Basic information
| Field | Accepted values | Controls |
|---|---|---|
| Program name | 3 to 100 characters | How the program appears everywhere |
| Program URL | Read-only. Cannot be changed after creation | The public page at app.kindlinghq.com/p/slug |
| Description | Up to 500 characters, markdown | Summary on the public program page |
Content guidelines
| Field | Accepted values | Controls |
|---|---|---|
| Guidelines | 50 to 5,000 characters, required, markdown | The terms advocates accept on applying, and your basis for review |
| Example post URL | Valid URL, optional | Linked from the public program page as a reference |
Platforms and rules
| Field | Accepted values | Controls |
|---|---|---|
| Allowed platforms | One or more of LinkedIn, Twitter / X, Instagram, TikTok, YouTube | Which platforms a submission can come from. Enforced when an advocate submits |
| Min days between posts | 1 to 90, whole days | Enforced when an advocate submits, measured from their last submission to this program of any status. They are told how many days remain |
| Post retention (days) | 7 to 365, whole days | Shown to advocates on the public page as "Keep posts for N days". Not checked automatically |
Payment configuration
| Field | Accepted values | Controls |
|---|---|---|
| CPM rate ($) | Above $0, up to $100 | Pay per 1,000 reported impressions |
| Max payout per post ($) | Above $0, up to $10,000 | Ceiling on any one post. Enforced at approval |
Two further fields, monthly advocate cap and payout threshold, are recorded on the program but are not applied to payouts today.
Reward menu
| Field | Accepted values | Controls |
|---|---|---|
| Reward types | At least one of Cash, Gift card, Charity donation, Company-defined reward | What an advocate can choose to be paid in when they apply |
| Charity minimum per approved post ($) | At least $5. Shown when Charity donation is enabled | Your max payout per post must be at least this figure; saving fails otherwise |
| Company-defined catalog | Shown when Company-defined reward is enabled | The named perks you fulfill yourself. Each redemption carries a flat $25 platform fee |
What determines a payment
At approval: reported impressions ÷ 1,000 × CPM rate, capped at the max payout per post. The CPM rate and cap in effect at the moment of approval are the ones used, so a rate change applies to every approval after it and to nothing before it.
The estimate attached to a pending submission is calculated when the advocate submits and can differ from the approved amount. The approved amount is the one that pays.
Questions about a setting: support@kindlinghq.com.