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Simple, transparent pricing

Built for teams whoare ready to move fast.

MonthlyAnnual
Self serve
$299/month+ 15% on creator payouts
+ $1.49 / accepted advocate / month while enrolled

Great for teams with a tight budget.

Start your program
Everything included
  • Unlimited advocate enrollment
  • Social tracking & content management
  • Automated payouts & advocate management
  • Performance analytics & reporting
  • Payouts include cash, gift cards, charitable donations or company-specific awards like user group fee waivers, swag, etc
Managed service
$10,000/month
Six-month minimum

Great for teams who are stretched thin and need help getting it off the ground.

What we do for you
  • Program strategy & rate-setting
  • Advocate identification & outreach
  • Onboarding & activation of first creators
  • Content brief & campaign management
  • Monthly performance reporting
  • Ongoing advocate relationship management
  • MCP answer engine
  • Content Prompt Handbook
  • Quarterly Custom EMV Reporting
  • Kindling Platform Included
Enterprise
$30,000/month
Twelve-month minimum

Great for teams ready for a high velocity program with highly complex needs at scale.

Includes everything in the Managed Advocacy Program, plus:
  • Dedicated full-time program coordinator
  • Multi-program architecture across product lines, segments, and acquired brands
  • Continuous advocate recruitment to a standing bench of active advocates
  • Employee advocacy activation
  • Executive-tier advocate management (Founder, CEO, Co-Founder, etc)
  • Category exclusivity by named competitor list
  • Quarterly remote video capture at customer sites
  • Capture suite at your annual user conference
  • Editor and content production team
  • Quarterly AI answer-engine visibility audit
  • Ember Signals layer wired into Salesforce or HubSpot with maintained routing rules
  • Enterprise IT and security review support (SSO, SCIM, custom DPA)
  • Custom data retention and audit-log export
  • Named executive sponsor with standing monthly time

[ Why managed ]

Built to become the way you operate, not one more thing to manage.

Software gives you rails. A system gives you a channel. We install all four functions, run them for six months, and hand you the manual, the advocate bench, and the content library. By month six it’s part of how the company works.

Nearly every company that buys advocacy software assigns it to someone who already has a full job. A demand gen manager with three launches. A CS lead in a renewal quarter. Advocacy becomes the fifth priority of a person with four, and it’s the only one with no deadline attached, so it’s the one that slips. Not because they’re bad at it. Because it’s a side job.

A channel that lives in one person’s calendar has a single point of failure. The week they get pulled onto a launch, the feed goes quiet. Kindling is a team that does only this, with a standing weekly session and one named owner accountable for it. Recruiting, editorial, compliance, payouts, and reporting are separate disciplines, run by people who built the system.

Cold start

Getting the first ten to say yes.

A program with zero advocates produces zero content. Building an active advocate bench is a recruiting and trust problem. Software doesn’t make the ask.

The line

Prompting without assigning.

The hardest operational skill in the channel, and the one that ends it. Briefs are a menu, never a quota. The moment a brand assigns content, advocacy becomes advertising, and buyers can tell. That’s judgment, not a setting.

Back office

The part nobody volunteers for.

W-9s collected and 1099-NECs filed. FTC disclosure reviewed inside 24 hours. Fraud monitored. Payouts on the 1st and 15th. Your marketing team should not be in the business of paying twenty contractors.

Proof

Defending the budget line.

Advocacy competes against channels with cleaner dashboards. Earned media value, content velocity, and pipeline influence tracked deal by deal, assembled into the one slide finance accepts.

Everything we build is yours as we build it. The operations manual, the rate card, the advocate relationships, the content library. You are never dependent on us to keep the channel running, and there is no version of this where we hold the program hostage.

Most teams keep us on anyway, because the person who would absorb this work internally usually does not exist. That is a decision you make in month five with a working program in front of you, not on day one.

Start with the two-week audit — $3,500

Two weeks, one time, and every dollar credits toward the engagement. If the numbers say you aren’t ready, we’ll tell you that.

See the full engagement →

How the pricing model works

Kindling uses a two-part model: a flat platform fee plus a transaction fee on what you pay your advocates. You only pay more when your advocates earn more.

Platform fee

$299/mo

Covers everything: your program infrastructure, recruitment page, content tracking, analytics, and a fully managed payout system. Unlimited seats for your internal team.

Transaction fee

15%

Applied only to advocate payouts you process through Kindling. If you pay an advocate $200, Kindling’s fee is $30. No payouts, no transaction fees.

Why a transaction fee? It aligns our incentives. When your advocates earn more, Kindling earns more. We’re motivated to build features that drive content performance and creator retention—not just platform logins.

What you are actually buying

Advocacy is a higher quality impression. It is a different, more authentic impression made by a trusted peer vs your company. The comparison that matters is not what you spend, it is who your buyer hears it from and what you still own twelve months later. An ad, a case study, they all fade upon impact. Advocacy has a compounding effect. One that can only come from a peer sharing how they use your product or what positive change or different and better way of doing things have come as a result of their relationship with your company. That’s advocacy-led growth and it blows every other impression away.

The source

A company page carries a Promoted label and buyers apply the discount automatically. The same story from a practitioner’s personal profile earns five to ten times the engagement, because the person saying it has no reason to say it except that it is true. Ninety percent of B2B buyers trust peers in their industry. Twenty-nine percent trust vendor salespeople.1

The asset

Paid impressions expire the day you stop paying. Advocate content does not. Each post stays public, keeps surfacing in search and in feed algorithms, and joins a library your sales team can send mid-deal. At the end of a year of paid you have a receipt. At the end of a year of advocacy you have a body of work.

The budget

This does not require new budget. It requires reallocated budget. B2B LinkedIn CPMs run $55 to $110 in North America and Western Europe, and narrow senior-title targeting runs $150 to $300.2 Move a slice of that line item and the same dollars buy the same reach from a source your buyer already trusts.

What the channel costs to run

Advocate compensation is the smallest number in an advocacy program, and it surprises people. Published ambassador programs pay around $5 per thousand organic impressions.3 Here is a month at that rate.

Ten advocates, two posts a month, 5,000 organic impressions per post — 100,000 impressions.
LineMonthly
Kindling platform$299
Advocate compensation at $5 CPM$500
Transaction fee (15%)$75
Total$874
Cost per thousand impressions$8.74

Buying those same 100,000 impressions on LinkedIn costs $5,500 to $11,000 in media alone, before creative and before management.2 Advocacy delivers the reach for under a thousand dollars, and it comes from a verified customer instead of a Promoted label.

Illustrative. Advocate reach, posting cadence, and the size of your advocate pool vary by company and are sized during the Advocacy Audit.

And the $10,000?

That is not media cost. It is the cost of running the program, and it belongs in a different comparison entirely.

The real alternative is not a cheaper vendor. It is hiring someone. A marketing manager capable of running an advocacy channel costs well into six figures fully loaded, plus a search, plus six months of ramp while they learn a channel that did not exist at their last job. And you get one person covering recruiting, editorial, compliance, payouts, and reporting — five disciplines, one calendar.

The Managed Advocacy Program is a team already fluent in all five, available this month, with no hiring risk and a six-month commitment instead of an employment contract. If you later decide to bring it in house, you are hiring into a working program with a manual and a live advocate bench rather than a blank page.

  1. 1 Forrester, 2023 B2B Brand and Communications Survey.
  2. 2 Aggregated 2026 B2B LinkedIn advertising benchmarks. Platform-wide median CPM is lower, near $31, but is not representative of senior-decision-maker targeting.
  3. 3 tl;dv ambassador program, published rate of $100 per 20,000 organic impressions.

Frequently asked questions

It depends which one you are buying. The platform at $299 a month is month-to-month, or billed annually if you prefer, and you can cancel at the end of any billing period. We do not lock you in, because software should earn its renewal. Managed engagements are different. The Managed Advocacy Program carries a six-month minimum and Enterprise carries twelve, because we staff against those commitments. People are assigned to your program, and we cannot hire against a thirty-day horizon.
Only to advocate payouts processed through Kindling. If you pay an advocate $200 for content, Kindling's fee on that transaction is $30. If you have a month with no payouts, the transaction fee is $0.
Kindling processes payouts on the 1st and 15th of every month. Advocates onboard once with their banking details, submit content, and receive direct deposits automatically. You approve submissions — we handle the rest.
Yes. You set the CPM rate for your program. Most programs start between $5–$25 CPM depending on the platform and content type. Published ambassador programs commonly sit near the $5 end.³
There's no free trial — Kindling is $299/month from day one. First advocate content is typically public inside 60 days.

Ready to turn customers into your growth channel?

Setting up the platform takes about fifteen minutes. Building the channel takes longer, and that is the part we can run for you.

Start your program →Learn about ALG