Your customers convert better than any ad you'll ever run. But recruiting is manual, compensation is manual, tracking is manual, and the space where your customers should be telling your story (we call it the advocacy void) grows every quarter. This walkthrough shows you the system that fills it, screen by screen, from the seat you sit in.
Advocacy was always the answer. Kindling makes it scale.
Six stops. Each one is a real screen in the product. The dimmed stops still happen, they just aren't your part of the job.
You start with the customers, employees, executives, and influencers who would vouch for you if asked. Kindling handles the invitation, and every customer advocate is verified against real product usage before they can join. That verification is the difference between advocacy and influencer marketing, and it is something no external creator platform can offer.
Compensation in Kindling is transparent by design. You choose how advocates are rewarded (cash, gift cards, charitable donations, or rewards you define, like swag or conference credits) and you publish the rates where advocates can see them. No backroom negotiations, no awkward one-off deals. Advocates know exactly what participation is worth before they post a word.
When something worth talking about happens (a product launch, a milestone, a new integration) Kindling lets you prompt your advocates about it. What they say, whether they say it, and how they say it stays entirely up to them. Content is never assigned and never mandated. That constraint is deliberate: the moment advocacy reads as scripted, the credibility that makes it work is gone.
Advocates publish on LinkedIn, YouTube, Substack, and in Slack communities, then connect that content to Kindling. The content lives in public, on the platforms where buying decisions actually form, and Kindling keeps the record of who posted what, where, and when.
Every piece of advocate content rolls up into program-level performance. You can see which advocates, which constituents, and which prompts are producing reach and engagement, and which advocacy is showing up in pipeline. Advocacy stops being fuzzy goodwill and starts behaving like a line item marketing can defend and sales can lean on.
Cash payouts run through Stripe Connect. Gift cards and charitable donations run through Tremendous. A W-9 gates every disbursement, and 1099-NEC filing is handled through Track1099 under your company's EIN, with Kindling acting as the paying agent. The compliance work that usually kills advocate compensation programs before they start is already built in.
Most companies already have customers who would post about them. The gap has never been belief. The gap is operational, and closing it changes how each team works.
Advocate content compounds where paid impressions expire. The cost of a trusted impression falls as the program grows, while the cost of a rented one keeps climbing.
When a prospect has already seen practitioners vouching for the product in public, the first call starts further down the field. Stalled deals get peer voices instead of another vendor email.
Transparent rates, gated disbursements, and automated 1099 filing turn advocacy spend into something auditable. ROI becomes a calculation instead of an argument.
The people already showing enthusiasm for free get a clear, published way to be rewarded for it, in their own voice, on their own terms.
Advocate content is always organic. It can be prompted by a milestone, and it is always encouraged, but it is never assigned and never mandated. This is the line that separates advocacy from influencer marketing, and Kindling is built on the right side of it.
If the walkthrough raised questions, a 30-minute working session with the founder will answer them. You'll talk to someone who spent 25 years selling enterprise software to the exact buyer you are.
Book a working sessionOr start with the $3,500 Advocacy Audit, credited toward your first year.