Prepared for Rillet · August 2026 · Built from public data only
9 of Rillet's customers are already selling for you. Almost nobody can see them.
Your customers are advocating for Rillet right now, with or without you. We audited the public record of it: every champion named and sourced, and a model of what their voices are worth in feeds and AI answers. The audit is free. What it sets up is the decision below: whether to turn this into a channel you actually run.
On the public record03 / 03Why this audit exists, and what happens when you claim it
Nobody has to sell you on word of mouth. It is the strongest voice in your market, and the people quoted above are proof it is already working for Rillet, with or without you. Belief was never the problem.
Until now there has been no way to manage and amplify customer voice without ruining what makes it credible: assignment platforms turn it into advertising, portals turn it into homework. So at most companies the channel runs itself, by accident. The audit quantifies what that accident is worth at Rillet, champion by champion, with sources.
Champions enrolled, speaking on their own terms, measured, and paid fairly. Organic by design: we never assign content or set quotas, because the moment you do, buyers can tell. We build it with you, or you run it on the platform. The audit is step one, and it is yours free either way.
The best finds
What the public record says, and what it leaves on the table
Every claim below is public and footnoted. This is the teaser; the full audit carries the complete record.
Champions already on the record
Named executives are publicly endorsing Rillet, in their own words, on pages anyone can check. They cleared legal, went on record, and would say it again.
A loud brand, a silent customer bench
Rillet's feed is working: launches, press, real attention. But the voice buyers discount least, the customer's, appears in none of it. The advocacy channel is running unowned, growing or stalling by accident.
The feed your buyers read, and the answers AI gives them
B2B evaluation now starts in feeds and AI assistants. The Meltwater and LinkedIn study of 9.5 million AI citations shows the cited voices are overwhelmingly people, not brands. Whoever owns the credible customer voice in a category owns the shortlist conversation.
So you can
Turn your best marketing channel into something you can measure, predict, and grow.
Your customers become your best salespeople: real users telling their peers, in their own words, why they chose Rillet. That is Advocacy-Led Growth, and it makes your highest quality channel measurable and predictable instead of accidental. Word of mouth always had the credibility. What it never had was infrastructure. Kindling helps you build the system for it.
Start with Rillet's free audit →Champions already on record
A teaser from the full audit. Every name is public, every quote is verbatim, and every claim links to its source.
“Other tools we looked at were either too founder-focused, which is great for getting started, but not built for operational rigor, or they took forever to implement with timelines stretching into months. We needed something that could scale with us and deliver real accounting depth from day one. Rillet gave us that. It had the right combination of speed, structure, and financial intelligence to support our complexity without slowing us down.”
“Rillet offered all the functionality we were looking for, and then some, at a much more competitive price. The rev rec functionality is a lot more flexible – you can do it by product module and create additional modules. The reporting was far better; you couldn’t do a forward-looking deferred report or a revenue waterfall in Sage without engaging a third party to custom build. It’s off the shelf in Rillet.”
“We weren’t planning to change ERPs. But after seeing the schedules, the waterfall, the cash tool—this was basically NetSuite, automated. I loved that Rillet wasn’t just feeding me journal entries. I could actually see the waterfall, the deferred revenue, the unbilled—everything.”
Why now
Rillet's LinkedIn feed already carries attention from investors, partners, and the brand itself. What is missing is recurring customer voice in that same feed. You already know word of mouth is the best advertising there is; the difference between having it and running it as a channel is a system. Champions activated while the spotlight is on compound every dollar of attention the brand is earning. [source]
What activation looks like
A first ninety days, sized for a lean team
Consolidate the scattered proof
Every quote, post, and endorsement pulled into a single champion bench with sources.
Enroll the advocates already speaking
A program gives willing customers a cadence, a reason, and recognition. Their words, their feeds.
Measure what leadership sees
Reach into the accounts still deciding, tracked per champion and per post, in terms a board trusts.
Claim your full audit
The full audit is not more information. It is the case file for one decision: is this channel worth systematizing at Rillet, and what would that take? Leave your name and work email; we verify the request, then send the PDF. Nothing is auto-delivered.
If you do nothing else
Ask the customers already on record to tell their networks why they chose Rillet. Their words, their feeds, once a month.
That advice is free and it works without us. Kindling exists for what comes after: tracking it, measuring it, and paying advocates fairly at scale.
While the audit is on its way
Sources · every claim above is footnoted
- Rillet public page reviewed: rillet.com
- Customer story inventory: rillet.com/customers
- Jim Maksian, Head of Finance, Turquoise Health: rillet.com/case-studies/how-turquoise-health-cut-their-close-time-in-half
- Chris, SVP Finance, Postscript: rillet.com/case-studies/how-postscript-cut-month-end-close-close-to-4-days
- David Ally, VP of Finance, Allovue: rillet.com/case-studies/allovues-transition-from-sage-intacct-to-rillet
- Kate Reasons, Controller, Revv: rillet.com/case-studies/how-revv-cut-10-days-from-their-close-and-automated-a-complex-usage-model-with-two-person-team
- Rachel Mellby, Finance Director, AidKit: rillet.com/case-studies/how-aidkit-eliminated-manual-processes-and-cut-close-time-by-10-days
- Tiffani Keys, Director of Accounting, Image Relay: rillet.com/case-studies/image-relay-saved-hours-on-month-end-close-process-with-rillet
- Emily Frey, CPA, Director of Finance, Smartcar: rillet.com/case-studies/smartcars-director-of-finance-cut-5-days-from-the-teams-monthly-close-as-a-finance-team-of-one
- Erik Meyer, SVP Finance, Blackthorn: rillet.com/case-studies/blackthorn-uses-stripe-integration-to-improve-revenue-management
- Anupam Sadananda, Senior Accounting Manager, Found: rillet.com/case-studies/found-became-audit-ready-with-continuous-close
- investors: Andreessen Horowitz, ICONIQ, Sequoia, Oak HC/FT: reuters.com/technology/ai-accounting-startup-rillet-raises-70-million-andreessen-horowitz-iconiq-led-2025-08-06/