Prepared for Medallia · September 2026
7 of Medallia's customers are already selling for you. Almost nobody can see them.
Your customers are advocating for Medallia right now, with or without you. We audited the public record: the champions are already there, with a model of what their voices are worth in feeds and AI answers. What it sets up is the decision below: whether to turn this into a channel you actually run.
On the public record2 / 2Why this audit exists, and what happens when you claim it
Nobody has to sell you on word of mouth. It is the strongest voice in your market, and the people quoted above are proof it is already working for Medallia, with or without you. Belief was never the problem.
Until now there has been no way to manage and amplify customer voice without ruining what makes it credible: assignment platforms turn it into advertising, portals turn it into homework. So at most companies the channel runs itself, by accident. The audit quantifies what that accident is worth at Medallia, champion by champion, with sources.
Champions enrolled, speaking on their own terms, measured, and paid fairly. Organic by design: we never assign content or set quotas, because the moment you do, buyers can tell. We build it with you, or you run it on the platform. The audit is step one.
The best finds
What the public record says, and what it leaves on the table
The full audit carries the complete record.
Champions already on the record
Named executives are publicly endorsing Medallia, in their own words, on pages anyone can check. They cleared legal, went on record, and would say it again.
The feed your buyers read, and the answers AI gives them
B2B evaluation now starts in feeds and AI assistants. The Meltwater and LinkedIn study of 9.5 million AI citations shows the cited voices are overwhelmingly people, not brands. Whoever owns the credible customer voice in a category owns the shortlist conversation.
So you can
Turn your best marketing channel into something you can measure, predict, and grow.
Your customers become your best salespeople: real users telling their peers, in their own words, why they chose Medallia. That is Advocacy-Led Growth, and it makes your highest quality channel measurable and predictable instead of accidental. Word of mouth always had the credibility. What it never had was infrastructure. Kindling helps you build the system for it.
Start with Medallia's free audit →Champions already on record
The strongest voices from the full audit.
“Medallia has opened up a world of real-time and continuous customer feedback.”
“Vitality's feedback programme, powered by Medallia, supports our teams to actively take action…”
Why now
Medallia is entering a new chapter — fresh capital, a leadership mandate, and an AI-first product story. There's no better moment to put your customers' voices at the center of that narrative. The advocates are already on record. They're just not in the feed. [source]
What activation looks like
A first ninety days, sized for a lean team
Consolidate the scattered proof
Every quote, post, and endorsement pulled into a single champion bench with sources.
Enroll the advocates already speaking
A program gives willing customers a cadence, a reason, and recognition. Their words, their feeds.
Measure what leadership sees
Reach into the accounts still deciding, tracked per champion and per post, in terms a board trusts.
Claim your full audit
The full audit is not more information. It is the case file for one decision: is this channel worth systematizing at Medallia, and what would that take? Leave your name and work email; we verify the request, then send the PDF. Nothing is auto-delivered.
If you do nothing else
Ask the customers already on record to tell their networks why they chose Medallia. Their words, their feeds.
It works without us. Kindling exists for what comes after: tracking it, measuring it, and paying advocates fairly at scale.
While the audit is on its way
Sources
- Customer story inventory: medallia.com/customers/
- Isabelle Conner, Group Chief Marketing & Customer Officer, Generali: medallia.com/customers/generali/
- Sophie Grugier, SVP, Customer Satisfaction & Quality, Schneider Electric: medallia.com/customers/schneider-electric/
- Michael Hudock, VP, Head of Analytics, ADP: medallia.com/customers/adp/
- Tammy Lowth, Head of Customer Research & Insights, Vitality: medallia.com/customers/vitality/
- Carsten Hilbers, Director of Customer Experience, PŸUR: medallia.com/customers/pyur/
- Deborah Bearden, Enterprise CX Manager, Simmons Bank: medallia.com/customers/simmons-bank/
- Monse V. del Rosario-Tang, AVP, CX Analytics & Insights, PLDT: medallia.com/customers/pldt/
- 4.5/5 · 208 reviews: g2.com/products/medallia/reviews
- 4.3/5 · 128 ratings: gartner.com/reviews/market/customer-experience
- 3.5/5 · 35 reviews: trustpilot.com/review/medallia.com
- Backs the fresh capital and leadership mandate framing: medallia.com/press/