Prepared for FaceUp · August 2026 · Built from public data only
3 of FaceUp's customers are already selling for you. Almost nobody can see them.
Your customers are advocating for FaceUp right now, with or without you. We audited the public record of it: every champion named and sourced, and a model of what their voices are worth in feeds and AI answers. The audit is free. What it sets up is the decision below: whether to turn this into a channel you actually run.
On the public record03 / 03Why this audit exists, and what happens when you claim it
Nobody has to sell you on word of mouth. It is the strongest voice in your market, and the people quoted above are proof it is already working for FaceUp, with or without you. Belief was never the problem.
Until now there has been no way to manage and amplify customer voice without ruining what makes it credible: assignment platforms turn it into advertising, portals turn it into homework. So at most companies the channel runs itself, by accident. The audit quantifies what that accident is worth at FaceUp, champion by champion, with sources.
Champions enrolled, speaking on their own terms, measured, and paid fairly. Organic by design: we never assign content or set quotas, because the moment you do, buyers can tell. We build it with you, or you run it on the platform. The audit is step one, and it is yours free either way.
The best finds
What the public record says, and what it leaves on the table
Every claim below is public and footnoted. This is the teaser; the full audit carries the complete record.
Champions already on the record
Named executives are publicly endorsing FaceUp, in their own words, on pages anyone can check. They cleared legal, went on record, and would say it again.
A loud brand, a silent customer bench
FaceUp's feed is working: launches, press, real attention. But the voice buyers discount least, the customer's, appears in none of it. The advocacy channel is running unowned, growing or stalling by accident.
The feed your buyers read, and the answers AI gives them
B2B evaluation now starts in feeds and AI assistants. The Meltwater and LinkedIn study of 9.5 million AI citations shows the cited voices are overwhelmingly people, not brands. Whoever owns the credible customer voice in a category owns the shortlist conversation.
So you can
Turn your best marketing channel into something you can measure, predict, and grow.
Your customers become your best salespeople: real users telling their peers, in their own words, why they chose FaceUp. That is Advocacy-Led Growth, and it makes your highest quality channel measurable and predictable instead of accidental. Word of mouth always had the credibility. What it never had was infrastructure. Kindling helps you build the system for it.
Start with FaceUp's free audit →Champions already on record
A teaser from the full audit. Every name is public, every quote is verbatim, and every claim links to its source.
“If everything lives in someone’s inbox and that person leaves, that information can be lost. With FaceUp, everything is stored in one place.”
“For me, an important factor was security and clear report management. FaceUp is also available in all the languages and jurisdictions in which we operate. Another plus was their compliance with ISO standards and GDPR requirements. I like the simplicity, accessibility and affordability of the platform. Moreover, I was intrigued by the story behind FaceUp’s founding and the fact that by using their platform, we are contributing towards a good thing – combating bullying in schools. FaceUp has absolutely fulfilled my expectations.”
“FaceUp is a secure and user-friendly platform that gives both us and our employees confidence, and speak-up tools like it are crucial.”
Why now
FaceUp's LinkedIn feed already carries attention from investors, partners, and the brand itself. What is missing is recurring customer voice in that same feed. You already know word of mouth is the best advertising there is; the difference between having it and running it as a channel is a system. Champions activated while the spotlight is on compound every dollar of attention the brand is earning. [source]
What activation looks like
A first ninety days, sized for a lean team
Consolidate the scattered proof
Every quote, post, and endorsement pulled into a single champion bench with sources.
Enroll the advocates already speaking
A program gives willing customers a cadence, a reason, and recognition. Their words, their feeds.
Measure what leadership sees
Reach into the accounts still deciding, tracked per champion and per post, in terms a board trusts.
Claim your full audit
The full audit is not more information. It is the case file for one decision: is this channel worth systematizing at FaceUp, and what would that take? Leave your name and work email; we verify the request, then send the PDF. Nothing is auto-delivered.
If you do nothing else
Ask the customers already on record to tell their networks why they chose FaceUp. Their words, their feeds, once a month.
That advice is free and it works without us. Kindling exists for what comes after: tracking it, measuring it, and paying advocates fairly at scale.
While the audit is on its way
Sources · every claim above is footnoted
- Customer story inventory: faceup.com
- Jean Pierre “JP” Chavez, Director of People Experience Partners, BairesDev: faceup.com/en/case-study/bairesdev
- Rohia Hakim, Compliance Officer, CTP Invest: faceup.com/en/case-study/ctp-invest
- Karina Galicia, Senior Global Counsel, Zendesk: faceup.com/en/case-study/zendesk
- 4.8/5 · 169 reviews: g2.com/products/faceup/competitors/alternatives
- Excluded look-alike entity: g2.com/products/upguard-vendor-risk/reviews
- investors: Fil Rouge Capital, JIC Ventures, Venture to Future Fund, Gi21 Capital: pulse2.com/faceup-5-million-series-a-raised-for-ethics-and-compliance-platform-expansion/
- investors: Reflex Capital, Jiří Hlavenka: startupintros.com/orgs/faceup
- investors: Reflex Capital, Tilia Impact Ventures, European Investment Fund, Lighthouse Ventures: vestbee.com/insights/articles/face-up-raises-3-m
- FaceUp brand and founder feed activity reviewed for customer voice: post 1, post 2, post 3, post 4, post 5, post 6, post 7, post 8, post 9, post 10, post 11, post 12, post 13
- Meltwater x LinkedIn AI visibility study, 9.5M citations: meltwater.com/en/blog/linkedin-ai-visibility-study