$299 a month to turn your happiest customers into your best salespeople. One platform fee. One transaction rate. Your customers do the rest. If that's not the best line item in your budget, nothing is.
MonthlyAnnualSkip per-advocate fees
Cancel anytimeAutomated creator payoutsUnlimited team seats
Month-to-month includes a $1.49/advocate/month fee. Every accepted advocate in your program incurs this fee each month they remain enrolled. Switch to annual to remove it entirely.
Everything. One price.
$299
/ month + 15% on creator payouts
+ $1.49 / accepted advocate / month while enrolled
The full Advocacy-Led Growth operating system. Unlimited advocates, all platforms, automated payouts. Everything you need to turn your customers into a measurable growth channel.
Most companies believe in customer advocacy. Far fewer have the internal bandwidth to actually build it. If any of these sound familiar, you're not alone.
Your marketing team is already stretched thin.Building a new advocacy channel from scratch isn't a “spare time” project. It needs dedicated focus to get off the ground.
You know who your best customers are — but don't know how to activate them.Identifying advocates, recruiting them, setting rates, and getting the first posts live requires a playbook you haven't built yet.
Leadership wants proof before they commit the team.You need to show it works before asking for headcount. An experienced operator running the program gets you to results faster.
You've tried advocacy before and it fizzled out.Without a structured system and ongoing management, even enthusiastic customers go quiet. Programs die from neglect, not lack of interest.
Managed Services
Starting at
$5,000/ month
We work alongside your team in a fractional capacity — acting as your dedicated Advocacy-Led Growth operator to recruit, activate, and run your program from day one.
Built for teams who are ready to move fast — not figure it out slowly. Engagements are month-to-month.
How the pricing model works
Kindling uses a two-part model: a flat platform fee plus a transaction fee on what you pay your advocates. You only pay more when your advocates earn more.
🏗️
Platform fee
$299/mo
Covers everything: your program infrastructure, recruitment page, content tracking, analytics, and a fully managed payout system. Unlimited seats for your internal team.
💸
Transaction fee
15%
Applied only to advocate payouts you process through Kindling. If you pay an advocate $200, Kindling's fee is $30. No payouts, no transaction fees.
Why a transaction fee? It aligns our incentives. When your advocates earn more, Kindling earns more. We're motivated to build features that drive content performance and creator retention—not just platform logins. It's also how we keep the platform fee low for early programs that are still ramping.
The math vs. LinkedIn ads
A real comparison using typical Series A numbers.
Example: 10 enrolled advocates, $200/post avg., 2 posts/month each
Kindling (this month)
Platform fee$299
Advocate payouts (20 posts × $200)$4,000
Transaction fee (15%)$600
Total spend$4,899
Verified impressions~80,000
CPM (cost per 1,000)~$61
Source credibilityVerified customers
LinkedIn Sponsored Content
Creative & copy production$2,500
Media spend (same impressions)$13,600
Agency or in-house management$1,500
Total spend$17,600
Impressions (at ~$170 CPM)~80,000
CPM (cost per 1,000)~$170
Source credibilityPaid brand content
Same reach. 72% lower cost. And every impression comes from a verified customer speaking in their own voice—not a brand that buyers know is paying to be there. The credibility premium is free.
Creators get paid reliably. You stay out of it.
Kindling handles the entire payout infrastructure through bank-grade payment rails. Advocates onboard once, submit content, and receive direct deposits. You approve, we process. No invoices, no wire transfers, no spreadsheets tracking who got paid.
2×
Per month payouts (1st & 15th)
$0
Payout minimums for advocates
Bank
Grade payment infrastructure
Why peer content outperforms brand content
3×
B2B buyers trust peer recommendations over vendor content. Practitioners speaking to practitioners convert at a fundamentally different rate than brand-published posts.
LinkedIn B2B Institute
$170
Average CPM for LinkedIn Sponsored Content. Advocacy-Led Growth delivers the same verified B2B audience at a fraction of that cost — with higher inherent credibility baked in.
LinkedIn Advertising Benchmarks, 2024
70%
Of B2B buyers complete most of their research before talking to sales. The content they find in that window—from peers, not vendors—is what shapes the shortlist.
Forrester B2B Buying Study
↑ Fast
B2B influencer marketing is now classified as an essential strategy—and the fastest-growing segment isn't paid creators. It's verified customers talking about tools they actually use.
eMarketer, 2024
Customer case studies in progress. We'd rather show you real data than invented testimonials.
Frequently asked questions
No. Kindling is month-to-month on the monthly plan and billed annually on the annual plan. You can cancel either at the end of any billing period. We don’t lock you in because the product should earn your business every month.
Only to advocate payouts processed through Kindling. If you pay an advocate $200 for content, Kindling’s fee on that transaction is $30. If you have a month with no payouts, the transaction fee is $0.
Monthly subscribers pay $299/month plus $1.49 per accepted advocate per month. Every advocate you accept into your program incurs this fee each month they remain enrolled — regardless of whether they post. If you have 20 advocates in your program, that’s an extra $29.80 on top of the platform fee every month. Annual subscribers pay $299/month (billed yearly) with no per-advocate charge — enrolled advocates cost nothing extra.
Kindling processes payouts on the 1st and 15th of every month. Advocates onboard once with their banking details, submit content, and receive direct deposits automatically. You approve submissions — we handle the rest. No invoices, no wire transfers, no spreadsheets.
Yes. You set the CPM rate for your program. Most programs start between $5–$25 CPM depending on the platform and content type. You can adjust rates at any time and set different rates for different content categories.
No. You sign up, configure your program, and invite advocates. If you want hands-on help standing up your program, our managed services offering starts at $5,000/month.
There’s no free trial — Kindling is $299/month from day one. That said, the platform is built to show value fast. Most teams have their first advocates recruited and posting within the first two weeks. If you have questions before signing up, reach out at hello@kindlinghq.com.
The $299/month platform gives you the infrastructure — recruitment pages, content tracking, payouts, and analytics. Managed Services ($5,000/month) is for companies that want Kindling to operate the program alongside them. We act as a fractional ALG operator: identifying your best advocates, personally recruiting them, setting content strategy, managing briefs and cadence, and reporting on performance. The platform fee is included in the engagement. Think of it as hiring an experienced operator for your advocacy program without the overhead of a full-time hire.
Yes, advocates go through a lightweight onboarding to verify their customer status and connect their bank account for direct deposit payouts. This takes about 5 minutes. We’ve optimized this flow heavily — a complicated signup is the fastest way to kill advocate momentum.
Cancel anytime from your dashboard. Your program stays active through the end of the current billing period. Any pending advocate payouts are processed as scheduled — we don’t leave your creators hanging.
Ready to turn customers into your growth channel?
Launch your first advocacy program in 15 minutes. Set rates, invite advocates, and start tracking content—all from one dashboard.