Your launch needs fire.
We're Kindling.
With Kindling, you invite customers to post about your product and get authentic word-of-mouth at scale—without DMs, spreadsheets, or rate negotiations.
Stop chasing influencers. Launch an open creator program where anyone can post and earn. 15 minutes to set up. CPM-based payouts in 48 hours.
The old way
doesn't scale
Paying creators via PayPal is a nightmare. Managing everything in spreadsheets is unsustainable. Manual verification drowns you in admin work.
You can't prove ROI to your boss.
Enterprise tools cost $50K+ and take 6 months to implement. You just want to launch this quarter.
Marketing
Launch an open advocacy program where anyone can earn by posting about your product. Set your CPM rate. Share your program link. Pay based on verified impressions.
No negotiations. No contracts. No spreadsheets. Just transparent, performance-based creator payments.
Live in 15 minutes. Payouts in 48 hours.
The Dashboard
Track every submission. Approve payouts. Get back to building your brand.
Real-time tracking
See every post as it comes in. No chasing DMs.
One-click approvals
Review content. Approve payment. Done.
48-hour payouts
Creators get paid fast. You get content faster.
Live in 15 minutes
Set your CPM rate
Choose your rate per 1,000 impressions (typically $5-$50). Set caps per post and per creator.
Share your link
Get a branded program page. Anyone can view rates and apply. No gatekeeping.
Review submissions
Creators submit post URLs with screenshot proof of impressions. Simple approval queue.
Auto-pay creators
Approve a post, payment processes automatically via Stripe. Creators paid within 48 hours.
Built for
brands that
move fast
NOT FOR: Enterprise teams who need a 6-month implementation and a "customer success manager."
Simple
pricing
No enterprise sales calls.
Sales Tax and bank transaction fees calculated separately.
Stop scrambling.
Start scaling.
Launch your advocate program in one afternoon. No enterprise contract. No six-month implementation.