# Invite advocates

> Advocates · Any team member · Advocates → Invite advocates · Canonical page: https://kindlinghq.com/docs/invite-advocates/

Advocates reach your program two ways. Both end in an application you approve or decline.

## The two routes

| Route | Best for | How the advocate arrives |
| --- | --- | --- |
| Invite code | Anyone you approach directly: a named customer, a list, a campaign | A link carrying a code |
| Public program page | Inbound interest | They find the page and apply |

There is no email-invitation feature. The **Invite advocates** button on the Advocates screen opens the invite-code form; it does not send anything. You share the link yourself.

Kindling gives you the link and the attribution. Getting it in front of the right customer is your job, and a note from someone the customer already knows converts better than a system email from a product they have never associated with advocacy.

## Invite codes

An invite code is a shareable link in the form `https://app.kindlinghq.com/i/CODE`. It records that each signup came through that code, and it can be scoped to one program, capped, expired, and disabled.

Scope it to one program and the advocate lands on that program's apply page. Leave it brand-wide and they choose from your active programs that are accepting applications.

Full detail in [Invite codes](/docs/invite-codes/).

## Your public program page

Every program has a page at `https://app.kindlinghq.com/p/your-slug`. It shows your description, rewards (CPM rate and post cap), guidelines and example post, allowed platforms and posting rules, and how many advocates have already joined. Draft and closed programs return a not-found page.

The Apply button appears while applications are open. The page does not recruit on its own; it is where a recruited person lands.

## What an applicant goes through

Tell people you invite what to expect, so nobody is surprised:

- **An advocate account.** Applying requires signing in to Kindling as an advocate. Someone without an account is sent to advocate signup and returned to the apply page afterward.
- **A completed profile.** Before the application form, a first-time applicant enters a display name and a primary social profile URL, optionally a photo and a short bio, and confirms they are currently your customer.
- **The application form.** They read and accept your program guidelines, choose a reward type from the ones your program permits, attest that accepting it is consistent with their employer's policies, and write a note on why they want to join (10 to 1,000 characters).

The program must be active. A paused program refuses applications even when its applications are marked open. An advocate can hold one application per program; a second attempt on the same program is refused.

The form also has a checkbox, "Make my profile discoverable to other brands." It stores a flag on the advocate's profile; there is no brand-side discovery or invitation feature yet, so it changes nothing for you.

## How to actually recruit

The invite code is the mechanism. The recruiting is a conversation.

**Have a person ask.** A message from the CSM or account lead who knows the customer, followed by the link. Not a broadcast.

**Ask at the right moment.** After a renewal, a strong support interaction, a result worth talking about, an unsolicited compliment. Enthusiasm has a short half-life.

**Say what you are asking for and what it pays.** Vagueness reads as a trick. The program page carries the rate, so send them to it rather than talking around it.

**Give each channel its own code.** A code for the newsletter, one for CSM outreach, one for the user conference. That is the only way to learn which one recruits.

## Who to ask

The people worth asking are already saying it unprompted. Who left a review, who spoke at your user conference, who answered a question about you in a community, whose renewal came with a compliment nobody requested.

Audience size matters less than credibility. A practitioner with 3,000 peers who trust them outperforms a generalist with 50,000 who do not.

## FAQ

### Can Kindling email an invitation for me?

No. Codes are created in Kindling and shared by you.

### Can I bulk invite?

Share one code with a list. Every application that comes through it is attributed to that code.

### Do invited people skip review?

No. Both routes produce an application. Nobody is enrolled until you approve them.

### Can someone join more than one program?

Yes. Enrollment is per program. A brand-wide code lets them pick, and they can apply to another program later.

### What if someone applies who is not a customer?

Decline them. The credibility of the program depends on advocates being customers. The profile step asks them to confirm it, but that is a checkbox, not a check against your records.

Questions about inviting advocates: support@kindlinghq.com.