Talk to us
We hate the demo
process too.
But we love you.
Most demo pages have a 6-field form and a 3-day wait. We thought about that. Here's what we're doing instead.
Everyone else
× 6-field form before you see anything
× “Someone will be in touch shortly”
× BDR outreach 2 days later
× 45-minute call, product at minute 32
× “Next steps” PDF and a nurture sequence
Kindling
→ Pick a time. No form.
→ Confirmed instantly. Brian is on the call.
→ 20 minutes. Product first.
→ Honest read on fit. No pressure.
→ Next steps only if there are actual next steps.
20 minutes. The founder. No slides.
You already know if you need this. The call is just to figure out if we're the right fit.
20 min
Respect for your calendar
Not a 45-minute discovery call with 12 slides and a “next steps” PDF at the end.
1 person
The founder who built it
Not a BDR who pitched it yesterday and is reading from a script today.
This week
A real time slot, not a holding pattern
Pick a time that works. Show up. See the product. That's the whole process.
Brian De Groodt
Founder & CEO, Kindling
Book directly on Brian's calendar
25 years in enterprise software. $250M in closed deals. Brian's been in the room for the conversations Kindling was built to replace. He'll show you the product, listen to your situation, and tell you honestly if it's a fit.
Pick a time →What happens in 20 minutes
1
Min 1–5Your situation. What's working, what isn't, what you're trying to figure out.
2
Min 5–15The product. Live. What Kindling actually does and whether it maps to your use case.
3
Min 15–20Honest verdict. We're either a fit or we're not. We'll tell you which.
What you will not get from this call
×A PDF of our “next steps”
×A 7-email nurture sequence
×A follow-up from anyone named Tyler
×Slides about our “platform vision”
×A second call to meet “the rest of the team”
×Three “just checking in” messages
Still here?
You already know if you need this.
20 minutes. The founder. No form, no slides, no Tyler.
Pick a time →